Midwifery personnel may establish midwifery institutions for the purpose of practicing.
Midwifery personnel may apply to establish midwifery institutions for the purpose of practicing only after having practiced midwifery at medical institutions or midwifery institutions designated by the central competent authority for at least two years.
The standards for establishment of midwifery institutions shall be set by the central competent authority.

To apply to establish a midwifery institution, midwifery personnel shall file an application with the local competent authority at the municipality/city/county level for registration approval and issuance of an opening license.

The midwifery personnel who apply to establish a midwifery institution shall be the responsible persons of the midwifery institution and responsible for supervision of its business.
In the event that the responsible person of a midwifery institution is unable to practice for some reason, he/she shall designate other midwifery personnel to represent him/her. If the representation period lasts more than one month, a report shall be submitted to the authority that issued the opening license for recordation purposes.
The maximum representation period set forth in the preceding paragraph shall not exceed one year.

Approval shall be obtained from the local competent authority at the municipality/city/county level prior to the use or change of the name of a midwifery institution.
A non-midwifery institution shall not use the name “midwifery institution” or similar names.

A midwifery institution shall not use the following names:
1. The names registered and used by others for the midwifery institutions in the same municipality/city/county;
2. The names of the midwifery institutions in the same municipality/city/county which have had their opening licenses revoked for less than a year or are subject to suspension of operations, or similar names;
3. Names that easily mislead people into believing that the midwifery institution is related to a government agency or charitable organization, or names that disrupt public order or violate good social customs.

In the event of a suspension or termination of operations or changes in registered particulars, a midwifery institution shall, within thirty days of occurrence of the fact, report such a suspension, termination, or changes to the authority that issued its opening license for recordation purposes.
The period of suspension of operations set forth in the preceding paragraph shall be limited to one year. If the suspension exceeds one year, an application shall be filed within thirty days upon the end of the given period for termination of operations.
If a midwifery institution fails to apply for termination of operations in accordance with the preceding paragraph, the competent authority may directly terminate its operations.
In the event that a midwifery institution relocates or resumes operations, the regulations governing the establishment thereof shall apply on a mutatis mutandis basis.

When collecting fees, a midwifery institution shall provide a fee breakdown and receipt.
A midwifery institution shall not violate the fee standards, overcharge, or charge fees without permission.
The aforesaid fee standards shall be approved by the competent authorities at the municipality/city/county level.

A midwifery institution shall display its opening license and fee standards, as well as the certificates of its midwifery personnel, in obvious places.

A midwifery institution shall maintain a clean and peaceful environment, and its environment shall not impede public health and safety.

The advertisements of a midwifery institution shall only contain the following:
1. The name, opening license number, address, phone number, and directions of the midwifery institution;
2. The name and certificate number of a registered professional midwife or midwife;
3. Other contents allowed for publication or promotion, as announced by the central competent authority.
A non-midwifery institution shall not advertise for midwifery care services.

A midwifery institution shall not solicit business in an unlawful manner.
Midwifery personnel and staff members of a midwifery institution shall not take advantage of business opportunities to seek improper profits.

A midwifery institution shall, as required by law or upon notification from the competent authorities, submit reports, accept inspections conducted by the competent authorities on the deployment of its personnel, facilities, fee collection, operation, hygiene, safety and records, and accept requests to collect data.