Programs broadcast by a radio business shall be clearly distinguishable from inserted advertisements, unless otherwise stipulated in Radio and Television and the Regulations.
The titles of programs broadcast by a radio business shall be announced at the beginning of each section of the program.
The advertisements inserted in a program broadcast by a radio business shall be distinguishable from the program, whereby the host shall make such distinction by announcing time for advertisements or for industrial and commercial services, or using a specific melody or other appropriate methods.

Programs broadcast by a radio business that fall under any one of the following circumstances that impart an obvious promotion or publicity of a product or service, encourage consumption, or take advantage of the credulity or comparative state of mind of the audience so as to impact consumption behavior shall be deemed as being not recognizable and having no distinction from the inserted advertisements:
1. Program titles show the brand, product or service of a specific vendor.
2. Program titles that are associated with an inserted advertisement.
3. The speech or performance of a program participant imparts the brand, product, service, telephone number, website, or slogan of a specific vendor; or involves a specific product’s utility, usage or price.
4. An advertisement that a program participant has participated in is associated with the program content.
5. The program content uses children, celebrities, professionals, gifts, statistics, scientific data, results of experimental design and other practices to highlight the value of a specific product or service.
6. The props/set designs, gifts, specific campaigns or other designs used in the program, by means of speech or other forms, imparts the brand, product, service, telephone number, website, or slogan of a specific vendor; or involves a specific product’s utility, usage or price.
7. The props/set designs, gifts, specific campaigns or other designs used in the program are associated with a specific advertisement.
8. The program content imparts the brand, product, service, telephone number, website, or slogan of a specific vendor; or involves a specific product’s utility, usage or price.

Current affairs programs that fall under any one of the following circumstances that impart an obvious promotion or publicity of a product or service, encourage consumption, or take advantage of the credulity or comparative state of mind of the audience so as to impact consumption behavior shall be deemed as being not recognizable and having no distinction from the inserted advertisements, unless otherwise stipulated in the preceding articles:
1. Presents a single perspective or a positive and in-depth coverage of a specific product or service.
2. Presents a specific vendor’s brand, product, service, slogan, utility, and usage during the broadcast and clearly fails to meet principle of proportion.

Children’s programs that fall under any one of the following circumstances that impart obvious promotion or publicity of a product or service, encourage consumption, or take advantage of the credulity or comparative state of mind of the audience so as to impact consumption behavior s shall be deemed as being not recognizable and having no distinction from the inserted advertisements, unless otherwise stipulated in Article 4:
1. The segment encourages children to ask parents to accept a product or service mentioned in the program.
2. The segment takes advantage of children’s participation in order to encourage various forms of payment.