Print Time:2022/01/29 04:41
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Chapter Law Content

CHAPTER II MANAGEMENT OF THE DISTINCTION OF PROGRAMS AND ADVERTISEMENTS
Article 3
Programs broadcasted by a television business shall have a clear distinction from inserted advertisements unless otherwise stipulated in the Radio and Television Act, the Satellite Broadcasting Act and this Act.
The name of programs broadcasted by a television business shall be displayed on the screen throughout the program or at the beginning of each section of the program.
The advertisement inserted in the program by a television business shall be distinguishable from the program with subtitles, graphic cards, or other appropriate methods.
Article 4
Programs broadcast by a television business that overtly promote or publicise a product or service, encourage consumption, or take advantage of the credulity of an audience so as to influence consumption, as in any of the following circumstances, shall be deemed as having no distinction from inserted advertisements:
1.The program title includes the brand, product, or service of a specific vendor.
2.The program title is connected to an inserted advertisement.
3.The program participants impart the brand, product, service, telephone number, website, logo, or slogan of a specific vendor; or disclose the utility, usage, or price of a specific product.
4.The program participants have participated in an advertisement that is associated with the program content.
5.The program content makes use of children, celebrities, professionals, gifts, statistics, scientific data, results of trials, and other practices to highlight the value of a specific product or service.
6.The props, set design, gifts, specific activities, or other designs of the program, video, audio, or other form, impart the brand, product, service, telephone number, website, logo, or slogan of a specific vendor; or disclose the utility, function, or price of a specific product.
7.The props, set designs, gifts, specific activities, or other designs of the program are associated with an advertisement.
8.The program content is presented with the brand, product, service, telephone number, website, logo, or slogan of a specific vendor; or discloses the utility, function, or price of a specific product.
Article 5
Current affairs programs that fall under any one of the following circumstances that impart obvious promotion or publicity of a product or service, encourage consumption, or take advantage of the credulity of viewers so as to impact consumption shall be deemed as having no distinction from the inserted advertisements, unless otherwise stipulated in the preceding articles:
1.Presents a single viewpoint, or a positive and in-depth coverage of a specific product or service.
2.Allows the viewing of a specific brand, product, service, logo, slogan, product utility or usage that is clearly disproportionate to the program.
3.Displays promotional material or advertisements provided by the vendor.
Article 6
Children’s programs that fall under any one of the following circumstances that impart obvious promotion or publicity of a product or service, encourage consumption, or take advantage of the credulity of viewers so as to impact consumption shall be deemed as having no distinction from the inserted advertisements, unless as otherwise specified in Article 4:
1.Encourages children to ask parents to accept the recommendation of commercial products or services related to the program content.
2.Takes advantage of children's participation in order to encourage various forms of payment.
Web site:Laws & Regulations Database of The Republic of China